- We conduct studies using:
- traditional qualitative and quantitative methods: FGI, IDI, dyads, triads, ethno, B2B; confrontation, creative and affinity groups; Concept Lab, CAPI, CAWI, Central Location etc.
- online research: online platform, BBD, blogs, virtual ethno, online interviews and groups etc.
- We know that the virtual world is as natural an environment for consumers as the real world.
- That's why we prefer to combine proven offline research techniques with online research, which results in hybrid research that provides a complete picture.
